The Rise of Athleisure in the Fashion Industry You Must Know

A lot of fashion trends and fads have died down or changed over the past decade but the athleisure fashion trend seems to be unwavering. Infact, while the fashion industry didn’t do quite well generally during the pandemic, the athleisure sector kept growing. This was inevitable as a lot of people were mostly indoor and there’s nothing like wearing comfortable clothings at home. But pandemic or not, athleisure trends are still doing very great compared to other fashion trends.

In 2019, athleisure wear has attained a global revenue of 414 billion US dollars and it is expected to continue to increase as time passes.

What is athleisure?

According to Cambridge dictionary, athleisure is a style of clothing that is comfortable and suitable for doing sports, but also fashionable and attractive enough to wear for other activities.

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It is originally made for exercises and sporting activities, but its comfortability and stylish appearance makes it impossible to limit them to gym outfits alone. In fact, whether or not you do sports or are a gym junkie, there’s at least an activewear in your closet.

The athleisure trend doesn’t look like it's coming to an end anytime soon. If anything, it’s only going to continue to grow and flourish.

A lot of people seem to love appearing fashionable and it’s best done when you are putting on comfy clothes.

Rise of athleisure in the fashion industry

The production of athleisures didn’t just start, but lately people have decided to wear it beyond their homes and gyms. It quickly morphed from an outfit for exercise to an outfit you can also wear casually. Athleisure wear has risen so dramatically in the fashion industry that it is not an exaggeration when I say you’ll definitely find tons of people with an athleisure wear on when you go outside every day.

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It has become a staple in our closets no doubt. Athleisures are also versatile and they’ll fit into any occasion these days. From dinner dates to work and even when traveling. It is amazing how you can make fashion statements with sports bras, yoga pants, leggings, biker shorts, tennis shoes and many more.

According to Grand View Research (GVR,) the global athleisure market is expected to grow at a CAGR of 8.6% from 2021 to 2028 and is expected to reach close to $549.41 Billion as at 2028. With these facts, it is not hard to deduce that if you have a fashion line or are looking to start one, diving into the athleisure sector is a very great investment.

Wholesale shapewear suppliers like our Waistdear brand make more than 800,000 annual sales of top selling products. At Waistdear, we also have  more than 30,000 customers world wide. Our brand has been a leading waist trainer and shapewear manufacturer for over ten years. We also have athleisures like yoga pants and leggings, sport suits, cycling shorts and many more always ready to be delivered.

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If you are looking to benefit from the massive profit from athleisures in the coming years, you can shop quality and affordable bulk sportswear from us.

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The success of this sector has also been possible due to the fact athleisures are usually made of quality materials. This makes them last for long periods without wearing out. And excellent and lasting products only attracts lots of consumers. Our wholesale sports bra is not an exception. They are quality and long lasting enough. They even have extra features like elasticated underbust bands and all these makes it among the top selling wears at Waistdear.

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Celebrities have also been actively participating in the athleisure fashion trend. From rocking athleisure and activewear to having their own lines and partnering with leading brands. Some celebrities are also ambassadors to popular athleisure brands.

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