With an increasing focus on body image and impressions, the shapewear market is growing accordingly. In less than a decade, the global shapewear market has flourished from $2.26 billion to $3.53 billion.
Whether you’re running an online apparel store or an offline clothing business, you can consider adding shapewear related products to your list of offerings. You may need more reasons to convince your team, our blog has you covered. We also show you how to reap the benefits of shapewear dress and how to promote your business.
Benefits of Shapewear Dress
From Oprah Winfrey to Gwyneth Paltrow, many celebrities have admitted to finding comfort in shapewear dresses when attending red carpet events, gym sessions, and other activities. This has naturally led to a growing interest from the public.
It Enhances the Figure
To put it simply, a shapewear dress can hide bulges and sagging. Depending on what part of the body it is made for, shapewear can make women’s figures looks lighter and smoother. From covering minor bumps and dimples to enhancing an already great figure, shapewear can do wonders for the silhouette.
The best part is there’s no pain, redness, or discomfort to the wearer.
Those with good figures can use shapewear to create a seamless look in the back, butt, hip, and belly region.
Meanwhile, shapewear dress for women can help them achieve a better posture when wearing formal attire or posing for the camera.
It Gives a Confidence Boost
By helping people maintain their posture, shapewear dress also gives wearers more confidence in their body and movement. When individuals have a better body image, they feel more attractive and presentable. After all, confidence is important when stepping out in public. Confidence can lead to a positive attitude no matter what is worn.
It Is Versatile
A shapewear dress is one of the most versatile pieces in a closet. It is made for everyday wear and special occasions.
A single piece of shapewear dress, Eco-friendly Seamless 360° Waist Control Spaghetti Strap Suspender Long Skirt, can be can be paired with high heels and a trench coat.
Even better, modern fabric technology allows shapewear dress to cater to a variety of customer needs such as such as eco-friendly and seamless.
Because of these benefits, shapewear dress can easily be sold to different market segments, widening your customer base.
Price Advantage and Profit Potential
If you’re a small or medium-sized business, adding shapewear dresses to your store can give you a competitive edge. From your profit margin to your operations, here are some benefits of buying shapewear products at wholesale channels.
Buying in bulk allows you to source shapewear at a low cost. And the lower your cost, the higher your profit margin.
That’s not all. The price advantage you get from wholesale means you can offer customers better deals than your competitors. It also allows you to run a variety of campaigns to increase your consumer base.
If you’ve been working with a relibale wholesale supplier for a while, you may even be able to negotiate lower prices or make deals that benefit your business better. For example, some wholesalers who offer dropshipping might agree to free shipping if you fulfill certain conditions.
In addition, if you have a sizable inventory during a season with lots of sales, you can take advantage of the increase in demand.
Abundant Choices
Wholesalers have a large selection of products. Most offer shapewear dresses in a wide range of shapes, sizes, styles, cuts, colors, and other options.
This is a great benefit for your store because it means you can buy a wide range of products from the same vendor while reinforcing your brand.
From keeping up with trends and changing demands to catering to different customer tastes, there’s nothing you can’t manage by working with a reliable wholesale partner like Waistdear.
Stable Supply
Working with a wholesale supplier like Waistderar ensures a large inventory. There’s no need to hunt down products individually or struggle with low stock levels when demand rises.
All you need to do is analyze when you need to reorder and make your purchases before your stocks run out.
Promotion and Marketing Strategies for Selling Shapewear Dress
After adding shapewear dresses to your store, it’s time to create a marketing plan. After all, you must introduce your new products so you can attract new customers and let your existing clients know about them. Here are some strategies to consider:
Strategic Display
Display marketing, whether offline or online, entails selecting a product you want to promote and putting it where the most customers will see it.
For physical stores, the optimal display placement is at store windows. For an online store, this can mean placing your product on your landing page. For brands that run on social media, strategic display can mean running ad campaigns to target the right audiences.
Promotional Activities
In addition to introducing your shapewear products, you’ll also want to promote offers and new products. While there are many promotional activities you can try, you’ll want to prioritize promotional offers that help you achieve your goals without exceeding your marketing budget.
Email marketing is one of the more common promotional activities. It allows brands to market new products while staying connected with their customers.
Another popular strategy is hosting a sample sale with invitation-only access for your top spenders. This lets you promote your newest products while encouraging the sales of slow-moving items with discounts.
Social Media Marketing
One of the best ways to promote your shapewear dress on social media is through influencer endorsements. Look for influencers that cater to your target audiences on platforms like Instagram and TikTok. Then, collaborate with them to promote your products along with their features and benefits.
Another option is to encourage customers to share their user experience and tag your brand.
Conclusion
Shapewear dress can help diversify your store’s offerings while increasing your store’s appeal. It also enables you to make more profits.
Ready to introduce shapewear dress to your store?
Waistdear is your one-stop solution for sourcing shapewear dress. We’ve got everything from waist trainers and fajas to shapewear outerwear. Ensure you check out our exciting discounts before making your purchase!
